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Archive for the ‘Everest Base Camp’ Category
The most popular means of trekking in Nepal – occurring predominantly on the Everest Base Camp trek and Annapurna Circuit trek routes – is what’s often termed “tea house trekking”. This involves staying each night at a tea house, rather than camping, which negates the need to carry tents, food and cooking gear – a welcome relief to anyone carrying a backpack! Unsure of what exactly it entails? Read on to find out more about what to expect from the tea houses of Nepal.
The tea houses are similar on the major routes, so whether you are planning an Everest Base Camp trek or one of the treks in the Annapurna region, the following applies.
What can trekkers expect from tea houses?
Lodgings: For anyone on an Everest Base Camp trek, trekking beyond the Gokyo Lakes or following one of the more popular trekking routes in the Annapurnas, tea houses offer the opportunity to take a well-earned rest. Rooms in tea houses are simple yet perfectly adequate and are typically twin-bedded. A mattress and pillow are provided but trekkers need to supply their own sleeping bags unless they are fortunate enough to have their tour operator supply them instead. There is a communal dining area, warmed by a wood or yak-dung burning stove, where trekkers sit together in the evening playing cards, writing travel journals or simply sharing tales of their trekking adventure. There are simple toilet facilities and most tea houses offer the opportunity to have a solar-powered hot shower.
Food and drink: In addition to copious amounts of tea, served in huge thermos flasks, tea houses serve a wide variety of food and drink. The food is freshly cooked by the women and the menus have a good selection of western fare as well as traditional, delicious Nepalese dishes including Dal Bhat – the local staple. Sherpa people and the trekking crew will rarely eat anything else for breakfast, lunch and dinner. Tea houses typically offer a small range of items for sale, so trekkers in need of confectionary supplies can stock up – although the prices will be higher than back in Kathmandu. On longer routes like an Everest Base Camp trek, such opportunities stock up on biscuits and chocolate bars are very welcome. Bottled soft drinks and beer are also available to buy in tea houses, but both are to be avoided as plastic drink bottles are an environmental nuisance and alcohol shouldn’t be drunk when trekking at altitude.
Local benefits: There is another excellent reason to stay in tea houses, and that’s the benefit it brings to the local economy. Money spent at a tea house goes to the family who run it – vital income in a region with extremely limited employment. Sometimes this represents a separate income for the women of the family, widening the scope of their lives beyond sometimes constrictive traditional roles. Guests at tea houses also have the opportunity of meeting more local people and talking to them.
Are there any disadvantages?
The only real disadvantage is that tea houses don’t exist in number away from the main routes, which means that camping is the only option for more remote trekking. That said, it is possible to complete an Everest Base Camp trek or Annapurna Circuit trek and always stay in tea houses of a high standard, either by trekking with a good tour operator or using a guide with excellent local knowledge.
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Though Everest Base Camp trekkers eat very well at the teahouses along their journey, anyone who embarks on a summit attempt will find that the food is pretty basic fare. Factors such as what will fit in trekkers’ bags, be easily carried, remain in good condition at air temperature and provide ample calories for the great exertion of climbing from the Everest Base Camp to the summit override the matter of taste. Boil-in-the-bag and rehydrated cuisine is typical. There are times when this isn’t the case – when the route passes a guesthouse with some delicious Nepalese dishes on offer, or the famous bakery at Everest Base Camp – but many meals, including all of those once a summit bid begins, are nothing to write home about. One expedition group has decided to do things differently.
Iceland Everest Expedition 2011
In April-May 2011, the Iceland Everest Expedition 2011 will climb the world’s tallest mountain. Several group members have set a target of the North Col, a point above Everest Base Camp but below the summit, while others are aiming for the very top. Aside from the physical challenge, the group’s intent is to raise £1 million for Alzheimer’s Research UK, a charity that researches the early-onset form of the disease. They are also notable for the menu they’ve set for their summit bid.
Wild Scottish Salmon, anyone?
With menu items including Wild Scottish Salmon with a fresh tomato sauce and pasta, lamb hot pot with potatoes, carrots and plenty of gravy, and Catalan chicken with chorizo sausage, tomatoes and potatoes, complemented by fine wines, the group is reminiscent of some of the early mountaineers. The 1924 British expedition famously took foie gras, crystallised ginger and a 1915 vintage Montebello champagne up Everest – all courtesy of Fortnum & Mason. This 2011 expedition will certainly inspire jealousy amongst the other trekkers setting off from Everest Base Camp. While the food is pre-cooked in the UK, it is definitely not your typical boil-in-the-bag dinner. Prepared by top chef Chris Bates of Loxtonfoodco, it will meet high gourmet standards.
Maintaining an Appetite
The group have several reasons for wanting to dine so finely on Everest. One is an entirely understandable desire not to eat basic trek food. Another is more serious. At the kinds of altitudes experienced on an Everest summit bid, a degree of Acute Mountain Sickness (altitude sickness) is inevitable – and one of the frequent symptoms is loss of appetite. Succumbing to the desire not to eat is dangerous. Reaching Everest Base Camp and progressing on towards the summit is a highly strenuous activity, requiring many thousands more calories of food a day than the guideline amounts set at home. The group are hoping that by having such a fantastic menu, they’ll want to eat plenty of food despite the sometimes unpleasant effects of high altitude.
Jude Limburn Turner is the Marketing Manager for Mountain Kingdoms, an adventure tour company who have run Everest Base Camp trekking itineraries for over 20 years. They now offer treks and tours worldwide, including destinations in North and South America, Europe, Africa, and Central and South East Asia.
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Many visitors to South Asia are keen to witness or participate in one of the region’s many fantastic festivals, and those going Everest Base Camp trekking need not miss out on the experience. Mani Rimdu is held every year in the Khumbu region of Nepal at Thyangboche Monastery, with Mount Everest in the background. Music, processions, dance and beautiful costumes characterise the festival, which celebrates the triumph of Buddhism – as well as offering an opportunity to socialise and share in the communal joy.
Bone Bugles, Blessed Rice and Demon-Fighting Dances
The events of the Mani Rimdu festival are symbolically important and truly impressive to behold, guaranteed to be a highlight of any Everest Base Camp trekking itinerary. The festival opens with a procession from the temple to the memorial ground. The monks are dressed in red and orange silk robes, wearing yellow crescent-shaped hats and playing an array of instruments: bugles made from human bones, large conch shells and long brass horns called dun chen, which issue a distinctive deep, hoarse note. To anyone nearby, that sound tells them that Mani Rimdu is beginning – although a crowd will have already gathered in the memorial ground. There, the monks sit on the ground and chant prayers to the god of compassion, Pawa Cherenzig, invoking his blessing onto small red pellets of rice. These pieces of rice are scattered over the crowd, each one acting as a powerful charm to promote long and healthy lives.
This is only the beginning!
On the second day there are dances, which serve a range of purposes, and are often the most exciting part of the festival for Everest Base Camp trekking visitors. The Four Protecting Kings dance represents the defence of the Buddhist faith against demons (often the demons of the Bon faith, which existed in the region before Buddhism). The dancers wear paper masks that display a constant smile, and skip rhythmically to the beating of cymbals – and charge haltingly at any children watching, much to the amusement of the adults among the audience. A sharp contrast is the Dance of the Dakini, a slow, graceful series of movements accompanied by a slow drum-beat and the soft chiming of bells. The mask-less dancers portray female spiritual figures, the partners of Padmasambhava. Another dance pokes fun at the Hindu faith, going so far as to represent an arrogant sadhu (Hindu holy man) impaling himself on his own knife while attempting a yogic feat.
When?
The Mani Rimdu festival takes place at either the end of October or the beginning of November, and lasts for three days. Everest Base Camp trekking itineraries at this time of the year are often tailored to include at least a one-day stop at Thyangboche for the festival – doing so is highly recommended and adds another memorable aspect to an already magnificent trek. Independent travellers are cautioned to acclimatise safely, as Thyangboche is at 3,928m (12,887 feet); anyone Everest Base Camp trekking will benefit from a rest before embarking on the further 1,524m (5,000 feet) to the base camp.
Jude Limburn Turner is the Marketing Manager for Mountain Kingdoms, an adventure tour company who have run Everest Base Camp trekkingitineraries for over 20 years. They now offer treks and tours worldwide, including destinations in North and South America, Europe, Africa, and Central and South East Asia.
Thank you for visiting Travel Articles Directory. Feel free to use any of our travel writing articles for your own website, on the condition that you also take the link we have included in the text. Check back for more travel writing soon; we’re uploading more original travel articles all the time!
This article was provided by LeadGenerators – the smartest SEO agency in London, and the proud host of a series of Internet Marketing training seminars and Social Media breakfasts.
As well as having some of the world’s most elevated hot showers and indoor toilets, Everest Base Camp has recently been equipped with 3G Internet. This means that Everest Base Camp trekkers can contact family and friends far more easily than before, keeping them up to date on the progress of their Himalayan treks or Everest summit attempts. The development is part of a more widespread program in Nepal from Ncell, a Nepali telecoms company that is a joint venture between local investors and Nordic company TeliaSonera, to roll out greater phone and internet connectivity across the nation.
Satellite communication: end of an era
Before the installation of the 3G towers at Everest Base Camp, trekkers were required to carry heavy and rather expensive satellite equipment in order to transmit information and images to the wider world – or simply call their families. Some expeditions carried this equipment all the way to the summit, while others carried VHF radios to keep in touch with the base camp. Now trekkers will only need to bring mobile phones to base camp, where they can email, surf, Tweet and more; although it is unclear how far up the mountain this 3G signal will extend and how consistent it will remain across the mountain face in inclement weather.
Ncell chief, Pasi Koistinen, demonstrated the 3G internet’s capabilities by making the world’s highest video call from the base camp. Many of the thousands who reach the base camp each year will gladly follow suit, especially happy that use of the 3G internet will be far cheaper than the old satellite phones.
Concerns such as Dave Hahn’s – whose expedition found the body of legendary British mountaineer George Mallory in 1999, but struggled to send out sufficiently large resolution photos – will be significantly reduced by the towers’ installation. Most Everest Base Camp trekkers or even those attempting the summit don’t have news of such global significance, but simply want to keep family or friends updated on their progress and share the amazing photos they have taken.
Cheapening the experience?
There are some climbers, however, who are less enthusiastic about this news. Their concern is that the ring of mobile phones and the use of Facebook, Twitter and other popular social media services will detract from the experience of reaching Everest Base Camp or climbing to the summit. “It was one of the few places you could go and lose yourself from the world,” says one trek operator, who is still unsure about this change.
Others remain indifferent, with no interest in embracing the technological improvement themselves, but appreciate why other Everest Base Camp trekkers are pleased.
Connectivity across Nepal
While the 3G internet provokes discussion among the trekking and climbing crowd, the Nepali company Ncell has far bigger plans. At present, telecommunication services only cover a third of Nepal’s 28 million people, a situation that Ncell is determined to change. TeliaSonera will spend over $100 million to expand its facilities in Nepal, aiming to roll out mobile coverage to 90% of the country’s population. The people living in the Khumbu Valley benefit as much as the Everest Base Camp trekkers from the 3G towers at base camp, and this is only the beginning.
Jude Limburn Turner is the Marketing Manager for Mountain Kingdoms, an adventure tour company who have run a classic Everest Base Camp trek for over 20 years. They now offer treks and tours worldwide, including destinations in North and South America, Europe, Africa, and Central and South East Asia.
Thank you for visiting Travel Articles Directory. Feel free to use any of our travel writing articles for your own website, on the condition that you also take the link we have included in the text. Check back for more travel writing soon; we’re uploading more original travel articles all the time!
This article was provided by LeadGenerators – the smartest SEO agency in London, and the proud host of a series of Internet Marketing training seminars and Social Media breakfasts.
If you’re planning to make an Everest Base Camp trek, chances are you know some of the local mythology about the mountain – almost everyone has heard of the Yeti, or “Abominable Snowman”, and no one would be surprised to know that Everest was considered a god’s abode, or a god in its own right, in old mythologies. Yet there are many other traditions concerning the highest mountains in the world, and knowing some of them might make your Everest Base Camp trek an even richer experience.
Tibetan Mythology
In Tibetan mythology, mountain gods have immense power and influence over humankind and even the other deities. This is because the mountains themselves are such an influence on the Tibetan world. Visually they are massive, dominating the horizon and, close up, the sky; and the weather systems surrounding them are equally difficult to ignore. The clouds, wind, thunder, hail, snow and rain are intense. The weather’s changeable nature is reflected in the mountains’ imagery in ritual, which over time changed from animal images to human-like figures including the ones below.
The Five Sisters of Longevity
The myth of the Five Sisters of Longevity is popular in the Everest region and each sister is identified with particular mountains in that area. The greatest sister is Bkra-shis-tshe-ringma, typically depicted as a young and beautiful woman, riding a white lion and holding a sacred arrow used for taking auspices (favourable signs). Tied to the end of the arrow are dice made of white conch and a mirror. She wears white silk, a cloak of peacock feathers and a white scarf around her head. Her sisters are Mting-gi-zhal-bzang-m, typically a green goddess riding a wild horse and holding a magical mirror; Mi-g’yu-blo-bzang-ma, the yellow goddess, giver of grain and riding a golden tiger; Cod-pan-mgrin-bzang-ma, the red goddess of wealth, who rides a red doe and holds a plate full of treasures; and Gtaddkar-vgro-bzang-ma, another green goddess, who rides a dragon and holds a sacred arrow in her hand, and possesses dominion over the animals. These five sisters offer cleverness and wisdom to mankind, and all live on the peak of Everest. According to the myth, five icy lakes lie at Everest’s foot – each coloured to correspond to the goddesses. Sadly, you’re unlikely to encounter these mythical lakes on an Everest Base Camp trek, but the mountain’s size and splendour might well convince you that goddesses dwell at its heights.
The Heavenly Rope
Ancient Tibetans living near the particularly high mountains of the country believed that a rope or step connected the mountaintops to heaven. This originated not only in the height of the mountains, reaching far into the sky, but from weather-related illusions – rainbows, for instance – that might look like bridges or connections between realms. Originally, deities that moved between the heavens and the earth were given animal form, such as yaks and wild horses; there was a myth of the horse and the wild horse who met in the air and descended to the land. Gradually these animals became depicted as human figures. When Tibetan historians came to writing the history of the royal family, they connected it to these figures, so that the first generation of Tibetan kings descended from the heavens to the sacred mountains. If you aspire to turn your Everest Base Camp trek into the beginning of an attempt at the summit, you might be following, in reverse, the steps of Tibet’s first kings.
Jude Limburn Turner is the Marketing Manager for Mountain Kingdoms, an adventure tour company who have run a classic Everest Base Camp trek for over 20 years. They now offer treks and tours worldwide, including destinations in North and South America, Europe, Africa, and Central and South East Asia.
Thank you for visiting Travel Articles Directory. Feel free to use any of our travel writing articles for your own website, on the condition that you also take the link we have included in the text. Check back for more travel writing soon; we’re uploading more original travel articles all the time!
This article was provided by LeadGenerators – the smartest SEO agency in London, and the proud host of a series of Internet Marketing training seminars and Social Media breakfasts.
The challenge of conquering the highest peak in the world is a common childhood dream. But only an elite and determined few actually carry that dream through to fruition to plant a flag atop the majestic Mt Everest. It takes more than just a yearning for adventure to summit a mountain as tough as Everest. Many months, if not years, of training and preparation are behind a successful climb of the mighty mountain. But for the rest of us mere mortals who perhaps do not have the time or physical attributes to aim for the top, there is another way to experience the exhilaration of success amidst the breath-taking scenery of the Himalaya – trekking to Everest Base Camp. A trek to Everest Base Camp is definitely not the wimp’s way out; you will still need to be in pretty good physical condition to undertake the adventure, but it is a more accessible goal than attempting a summit; and one that is far more likely to be achieved.
The Trek
There are two Everest Base Camps each on opposite sides of the mountain, and by nature of the mountain’s geography the two camps sit in different countries; the south in Nepal and the north in Tibet. The classic, and most famous, Everest Base Camp trek takes you through Nepal and deep into the heart of the country’s fascinating culture. You’ll start off in the buzzing, vibrant capital, Kathmandu, and with so much to see and experience in the city you may be reluctant to leave. Your flight to Lukla, from where your trek really begins, will afford you the opportunity of some spectacular views over the Himalaya and whet your appetite for what is to come.
There are various options for which route you take for your Everest Base Camp trek, but if you want to escape the crowds and enjoy a truly authentic Nepalese experience, head off the beaten path and into Sherpa country. Taking around two weeks to reach camp, you will stay in tea houses along the route giving you a taste of what life for these delightfully engaging and generous people is really like. The Sherpa families will welcome you with what has to be the world’s best hospitality, and their simple, yet satisfying existence is an eye-opener to many a western traveller. The slow yet steady pace of the route through the Sherpa country will provide the all-important acclimatisation required and reduce the risk of any health related problems.
Spend a day or two in Namche Bazaar; at nearly 3,500 metres above sea level it is the last village on the trek before Everest Base Camp. It is not only a good place to stock up on supplies but also a fascinating destination in its own right. The atmosphere is thick with history and almost feels like something out of a film. People from every nation on Earth seem to congregate in the hotels and cafes on their way to or from Everest Base Camp. But Namche is also a working village and the locals, and seemingly countless yaks, go about their daily life with the ever-ready Nepalese smile on their faces. Namche is a genuine ‘global’ village.
When you reach Everest Base Camp, sitting quietly in the shadow of the world’s highest mountain, it only serves to magnify the scale of the majestic mountain. Sit back, take a deep breath and ask yourself – could you? Maybe next year…
Jude Limburn Turner is the Marketing Manager for Mountain Kingdoms, an adventure tour company who have run the classic trek to Everest Base Camp for over 20 years. They now offer treks and tours worldwide, including destinations in North and South America, Europe, Africa, and Central and South East Asia.
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LeadGenerators hopes you enjoyed this article. An Online Marketing agency based in London, LeadGenerators hosts a series of Social Media and Internet Marketing training sessions and seminars.
Get an Everest Base Camp Trek In Before the Mountain Melts
An Everest Base Camp trek is, for many, the challenge of a lifetime and the culmination of much time spent in training and preparation. Scientists maintain however, that Everest is changing – better get that climb in quick before the mountain melts away…
The Mighty Mountain
The world’s highest mountain, Everest stands tall at a recorded height of 8,848 metres, though those doing the Everest Base Camp trek will only reach an altitude of around 5,000 metres. There are suggestions that with the shifting of the tectonic plates on which the Himalayas lie, the entire mountain range is being pushed upwards at a rate of between 4 and 10 centimetres a year, making the mountain even mightier with every year that goes by. The first expeditions attempting to summit Everest all had one common denominator – George Mallory. He was a British climber who was determined to climb the mountain simply “because it’s there.” Mallory sadly never returned from his third attempt to climb Everest, and the first successful trip to the summit was made by Hillary and Norgay in 1953. However, relics from Mallory’s attempts remain today, and are in fact proving to be very useful to scientists studying the way the mountain is changing.
Everest on Candid Camera
Many people preparing for an Everest Base Camp trek look at photos remaining from Mallory’s climbs for inspiration and motivation. However, they have now proved useful for other purposes too, with scientists using them to compare the mountain today with the mountain many years ago. One photo taken in 1921 clearly shows a significantly wide S-shaped mass of ice sweeping down the mountain side. This year, the Asia Society sent mountaineer David Breashears to exactly the same spot where Mallory’s photo was taken in order to gauge the extent of ice loss. The society was however, unprepared for the dramatic results they found whilst comparing the two photos.
Changing Faces of the Mountain
Comparisons between Mallory’s and Breashears’ pictures show that the once prominent ice mass has dwindled significantly in the 89 years between photographs, suggesting that Everest’s main Rongbuk Glacier is shrinking over time. The Himalaya mountain range is home to an incredibly large sub-polar ice reserve, and water from the glaciers on the mountain sides act as a supply for many of the region’s largest rivers such as the Ganges, the Yangtze, the Mekong and several more, upon which many depend for their livelihood. The current melting rate shown by these photographs suggests that by the middle of the present century, the Himalayan glaciers may well have shrunk to a point that will severely affect the flow into the rivers. The difference between the two photographs is certainly very noticeable, suggesting that if you were to do an Everest Base Camp trek today, it could possibly look very different to one you would do at the end of the century.
Though the mountain is certainly not going anywhere and will be waiting for any who want to take part in an Everest Base Camp trek for many, many years to come, it seems that its appearance may well change much sooner should the current melting rate of the glaciers continue.
Jude Limburn Turner is the Marketing Manager for Mountain Kingdoms, an adventure tour company who have run the classic trek to Everest Base Camp for over 20 years. They now offer treks and tours worldwide, including destinations in North and South America, Europe, Africa, and Central and South East Asia.
The online travel writing provided by Travel Content Online is free to take, providing you take the links in the text, too. Use it to add fresh online content to your website. Thank you for visiting us – hopefully our travel content will bring more visitors to your site, too.
LeadGenerators hopes you enjoyed this article. An Online Marketing agency based in London, LeadGenerators hosts a series of Social Media and Internet Marketing training sessions and seminars.
“Hello Mum. I’m calling from the top of the world.” These were the words of 13-year- old Jordan Romero. He was calling home via a satellite phone before descending to the Chinese Everest Base Camp trekking down the treacherous North Col route, and into the history books as the youngest climber ever to have successfully climbed Mount Everest (8,848 metres).
Jordan’s youth record on the world’s highest mountain was not only historic, but controversial, with some experienced mountaineers and doctors suggesting that it was irresponsible to risk the safety of someone so young. In fact, Jordan’s tender age meant a change in the Romero team’s planned ascent of the mountain, since Nepal does not permit climbers under the age of 16 to make a bid for the summit. For this reason, their itinerary involved driving from Kathmandu out of Nepal and round to the Tibetan Everest Base Camp, trekking from the Chinese side of Everest up the Northeast ridge. It’s a more difficult approach than the route up from Nepal via the Southeast ridge.
The Tibetan and Nepalese routes to Everest are quite different in character. The staging area on the Nepalese South face of Everest, which has hosted the greater share of successful summit teams, is the climax of the popular Everest Base Camp Trekking route. At 5,360 metres, it is only accessible on foot, and trekkers arriving here in the climbing season are rewarded by a spectacular scene. The camp sits on the Khumbu glacier, nestled in the cauldron formed by the surrounding mountains of Nuptse (7,861 m), Pumori, and Lintgren, with Everest towering above them.
The Tibetan side of Mount Everest faces North, and falls within the borders of China. At an altitude of 5,180 metres, the Everest Base Camp on this side is relatively more accessible than its Nepalese equivalent, and can be reached with 4×4 vehicles via a rough, gravel road. Approaching by car this way somewhat detracts from the adventurous spirit of visiting Everest, as does the modest hotel located here. Although the Tibetan camp cannot compete with the romance and rugged appeal that the Nepal camp has in abundance, the view of Mount Everest from the North is striking nonetheless, with the mountain rising majestically at the end of a long, straight valley cut by the Rongbuk glacier.
It is this view that greeted the Romero team of six mountaineers, as they began their trek towards the Northeast ridge. The team comprised three Sherpa guides, Jordan, his father, and his stepmother, all experienced climbers.
On May 19th 2010, the support team received a garbled message by satellite phone. Over the crackle, Team Romero were able to report that they had moved to Camp 1, more than two thousand metres above Everest Base Camp, trekking into high winds. These winds forced them to delay a while, and wait for the weather to ease. Despite this, two days later they were ahead of schedule, stopping at Camp 3 only long enough to collect replacement oxygen bottles.
On May 22nd, with light snow falling, Jordan and his family reached the summit.
Their progress up the mountain was followed closely from the ground, and Jordan’s messages relayed to his website. The site depicted Jordan’s progress using a GPS tracker, which plotted his altitude and whereabouts on a map of Everest. The website invited Jordan’s online followers and sponsors to join the team around Everest Base Camp, trekking and get close the action as the team made history.
Despite the drama and his magnificent achievement, Mount Everest will not be the climax of Jordan’s mountaineering career. He hopes to keep Team Jordan together for a trek in the coldest place on Earth, Antarctica, and a bid for another youth record, this time for the Seven Summits accolade. It means reaching the summit of the highest peak in each of the world’s seven continents, and Jordan has already climbed six of these. The Vinson Massif (4,892 m) is last on his list.
Jude Limburn Turner is the Marketing Manager for Mountain Kingdoms, an adventure tour company who have run Everest Base Camp trekking itineraries for over 20 years. They now offer treks and tours worldwide, including destinations in North and South America, Europe, Africa, and Central and South East Asia.
The online travel writing provided by Travel Content Online is free to take, providing you take the links in the text, too. Use it to add fresh online content to your website. Thank you for visiting us – hopefully our travel content will bring more visitors to your site, too.
LeadGenerators hopes you enjoyed this article. An Online Marketing agency based in London, LeadGenerators hosts a series of Social Media and Internet Marketing training sessions and seminars.